Opinion April 04, 2020
Gadfly: Message palaver
Where’s Siiiiimon Reynolds when you need him? You’ll remember Siiiiimon as the adman who created the Grim Reaper advertisement in 1987, during the AIDS epidemic. It was a controversial yet highly effective message that drove home HIV awareness. Today the message about coronavirus could be coming into people’s mobile phones, daily, three times a day, whatever it takes.