Inside Turnbull’s media strategy
“If they want to strike up a sensible conversation about politics, then we will help them by reporting that. If they want to parrot slogans like budgies, then we’ll report that and the audience can see that for what it is. – Mark Riley, Seven News”
In an attempt to slow the media cycle, Turnbull has borrowed from US presidents: speak only from a podium, and only on big issues.